All Yours - new rice snacks for a healthier lifestyle.
Northern Ireland's Mackle Snacks has launched All Yours, an exciting range of premium bite-sized, rice crisp clusters for healthier snacking. Thenew rice crisp clusters, available in 50g pouches and 22g snack packs, include healthy berries such as cranberries and blueberries with oats covered in delicious yoghurt or dark chocolate coating. The innovative range, which features eye catching packaging comes in three luxurious flavours.
Joseph Mackle, Managing Director of the family-owned and managed Mackle Snacks, based near Dungannon in County Tyrone, says: "All Yours is a major product development and premium branding initiative by the company which builds on our successful experience in producing private label snacks for leading retailers across Britain and Ireland.
"The new range is an important strategic investment by the company that will enable us to harness the business potential of the rapidly developing market trend, particularly in Europe, for healthier snack foods especially for children and teenagers. Obesity and conditions such as diabetes are now a major issue for health bodies in Europe, the US and also in parts of the developing world.
"We identified a significant market opportunity for our longstanding expertise in snack products and invested in R&D to create a range of products to meet the rapidly developing demand for healthier snacks."
"The new products are the outcome of our own market monitoring activities and contacts with existing customers who helped identify a gap in the market for healthier snacks."
All Yoursbuilds on Mackle's vast experience and success in developing healthier snacks for children through the introduction of Mimies, an organic and lightly baked corn puff snack with real flavours.
Existing extruded products developed by the company for retailers in Great Britain and Republic of Ireland include bacon fries, fried onion rings, salt and vinegar sticks and cheese puffs, produced in a range of bag sizes.
The company's focus on organic products has been endorsed by the Organic Soil Association. It has also achieved BRC accreditation.
"All Yours is a new range designed by us to offer a healthier alternative, especially to existing syrup coated snack bars. The range builds on the success of Mimies, an innovative product we designed with children's health in mind," says Mr Mackle.
"We have considerable experience in producing snacks which are healthier and offer greater nutritional values. Testament to this, is our Mimies Range which have 30 per cent less fat than most standard children's snacks, are gluten free and do not contain hydrogenated fats, trans fats, preservatives or artificial ingredients."