Good4U shoots for growth with top retailers

Good4U, the innovative health food company, goes from strength to strength securing new business with Tesco, Sainsbury's, M&S and Selfridges in 2012.

The business growth follows the launch of the Super Shoots brand - alfalfa shoots, lentil pea and bean shoots, alfalfa and sango radish shoots, roasted chilli seed mix and roasted seed sprinkle sachets.

Laura O'Sullivan, Good4U's sales and marketing manager, says: 'Winning business with the named retailers is a significant development for us and will strengthen our position in Great Britain. We hope to leverage the Olympic athlete endorsements we have and activate an exciting marketing plan next month.

"We regard the contracts as a further endorsement of the growing demand for sprouted seeds and roasted seeds among concerned consumers seeking foods that have intrinsic health benefits," she adds.

The family run business is based at a BRC accredited facility in Cookstown, County Tyrone, Northern Ireland where they produce, pack and ship daily to all their customers.

Good4U is the brand leader for sprouted seeds and value added roasted seeds. Dedicated to the promotion of healthier living they have developed unique products and a brand proposition that promotes healthier living in an affordable, accessible and rewarding way.

Good4U is a company where innovation, reputation, expertise and passion come together to inspire new ideas. The business philosophy is based on integrity and authenticity, putting consumer needs at the heart of the business.

Published Research has shown that Good4U Super Shoots also known as brocco shoots contain concentrated amounts of phytochemicals (plant compounds) that help prevent cancer. They are also proven to help lower cholesterol.

A longstanding commitment to innovation is reflected in the company's extensive portfolio that also includes healthy snacks, children's products and a range of functional drinks, including fresh wheatgrass, apple and lime.

Pic Caption:Bernie Butler, MD, Good4U, pictured in Selfridges London during a recent Delicious Ireland promotion.