meatconnected.com - a Networking, Trading & Information System to help Meat Industry
meatconnected.com is a new and unique online business-to-business networking, trading and information system made specifically for the meat industry.
The innovative system, developed by Roger McCracken, a Northern Irish businessman with extensive experience in meat processing, aims to provide a range of tools to professionals in the meat industry to help them in their day-to-day activities.
meatconnected.com will assist the growth of the meat industry by enabling users to:
Meet new companies and professionals in the industry;
Connect with the information they need to make the right decisions; and
Trade with other users through online tools both on a public and private level.
More than 400 professionals from global meat companies have signed up for the new system. They include Samworth Brothers, Booker Cash & Carry, ABP Food Group, Nippon Meat Packers, Hilton Food Group, Danish Crown, Tesco, Woodhead/Morrisons, Greencore, Dutch Grill Specialities, Dunbia, Foyle Food Group, Goodmeat B.V., Jean Floc'h and many more.
McCracken, who managed Foyle Food Group's beef, lamb and pork businesses at different stages, says: "The idea for the system came from my own frustrations at the lack of readily available online resources to help me to do my job better. After months of analysis of what was required, I left Foyle and started to build meatconnected.com.
"The system is based around an online space, the Community, where meat companies and professionals can market who they are and connect with each other. This gives companies the ability to build their profile, what they have to offer and help them 'meet' new trading partners. In the coming month users will also be able to communicate through the system using an Instant Messaging Service.
"I appreciate that companies may wonder why such a site is needed when they have their own company website. The answer is that an individual company profile will be in a space that is 100 per cent dedicated to meat companies where other users can find a company using a range of filters.
"With the billions of websites now on the Internet, unless a person specifically types in the name of a particular company it is highly unlikely they will find this website. On meatconnected.com users have a website within an 'Internet made just for meat' and have a far higher chance of sourcing a new trading partner because relevant data is concentrated on the site," he adds.
The system, according to Mr McCracken, also enables users to trade both on a public level with all users in the Community or privately with just specific contacts quicker and easier than currently possible. They can organise prices and volumes in one easily accessible place and use the Pricelist and Price Request Manager to assist in their trading activity.
"Of course meatconnected.com will never replace person-to-person business relationships. What it does very effectively is to give professionals another tool to help them do their job more efficiently."
Users can connect with a variety of information sources to keep abreast of what is happening in the market through the latest industry related news from hundreds of sources across the Internet. The Meat Catalogue has a wide range of meat images to help users confirm the specification of products they may wish to buy or sell.
Although the core of the system is built around meat companies, it includes a facility to assist businesses offering goods and services to the meat industry to benefit.
"Companies supplying products like bags, boxes, machinery, IT systems and anything else that a meat company needs, have the ability to build a profile, promote what they offer and much more. Meat companies can also post details on what they want to buy and then wait for suppliers to submit quotes."
"Overall, meatconnected.com is platform for non-meat companies to market themselves to the meat industry in a way that has never been possible before."
"The ultimate aim of meatconnected is to provide a range of tools and services to companies and industry professionals to help them be more efficient with their time." he adds.
Contact: Roger McCracken, Tel: +44 (0)28 9002 0555 , Mob: +44 (0)78 0560 9314 Email: roger@meatconnected.com