Sauce maker embraces flavour of Mexico

Rich Sauces, the Northern Irish manufacturer of quality sauces, mayonnaise and bouillon is launching a new Chipotle sauce at IFE 2013, adding the distinctive flavour of the US South West to sandwich mixes, wraps and paninis.

The company, based at Newtownards in country Down, has already won business for the new sauce from a major manufacturer. The new sauce is the outcome of work by the experienced development team at Rich Sauces, now a leading supplier to foodservice customers and manufacturers in the UK, other parts of Europe and the US.

Tim Kells, marketing manager at Rich sauces, says: "This is definitely the year of Chipotle, which is a smoke dried Jalapeno chilli that's frequently used in many Mexican dishes.

"Our development team has taken the unique flavour and created a sauce that's a perfect choice for any manufacturer, chef or cook wishing to impress customers. Customers are also becoming more familiar with the Chipotle flavour and it's turning up increasingly on menus everywhere."

Family-owned and managed Rich Sauces has a longstanding reputation in the development of spicy sauces including Taco and Tikka. The company is also focused on healthy products and, for instance, has been using rapeseed oil as a key ingredient for more than two decades.

Rich Sauces, based in a state-of-the-art and accredited nut-free processing plant, recently launched a major marketing campaign featuring social media to showcase its range of products for chefs and caterers seeking healthier ingredients for meals and snacks.

It has seen demand for its range of products grow strongly as existing and potential clients recognise the benefits, for example for those with coeliac disease, as well as concerned about gluten, wheat and dairy.

"We've used rapeseed oil extensively because of its content on Omega 3,6,9 and Vitamin E and also because its versatile and is recognised as being a healthier alternative to olive oil especially when heated."

While the company is focused on these healthy benefits, taste remains at the heart of its business approach.Only the finest natural ingredients are used in its unique range of quality mayonnaise, sauces, dressings and bouillon.

Established in 1998, Rich Sauces is Ireland's leading producer of sauces, dressings and bouillon. The company's client portfolio currently includes foodservice/catering, sandwich and salad manufacturers, industrial catering, ready meals, restaurateurs and retailers.