CocoMojo signs distribution deal in Britain for new coconut drink

Innovative lifestyle drink CocoMojo has agreed a UK deal for its unique blend of coconut, exotic fruits and aromatic herbs with CLF Distribution of Southampton.

The wholesale distribution agreement will build on sales that Belfast-based CocoMojo already has in parts of Britain, particularly with delis and health food stores. It is also in discussions with a potential distribution partner in the Republic of Ireland, where it has established a number of outlets in Dublin and other urban centres.

Launched earlier in the year by food entrepreneur Tricia McNeilly, CocoMojo blends coconut water, coconut milk, tropical fruits, aromatic spices and botanical herbs into a healthy beverage.

The coconut-based beverage is the outcome of extensive market research in Britain, Europe and the US, where it was introduced at this year's Winter Fancy Food Show in San Francisco, by Mrs McNeilly.

CocoMojo's flagship product is an aseptic cold fill product to maintain nutrients and flavour. It is available in 250ml on-the-go Tetra Prisma cartons, RRP approx £1.79. The company has plans to roll out a portfolio of innovative natural beverages for key market segments in the near future.

Mrs McNeilly, commenting on the agreement with CLF Distribution, says: "We've been experiencing significant interest in CocoMojo since its launch and have supplied the drink to a number of outlets. CLF is a successful and highly experienced distribution business with an extensive network. The company's longstanding reputation in health food products makes it an ideal fit for us.

"This will be of enormous benefit as we seek to grow sales particularly in Britain, an immensely important market for us. Feedback has been extremely positive.

"CocoMojo is the result of my work on the nutritional benefits of natural ingredients over many years, combined with extensive market research and consumer trials. The drink offers a unique taste and provides a healthy boost to mind and body. Coconut water, coconut milk, tropical fruits and turmeric root are believed to provide multiple health benefits," she adds.

The juice is reported to be excellent for hydration, supports the immune system, a natural source of electrolytes, and improves muscle healing. It is a source of natural energy. Aromatic spices include turmeric and ginger, power antioxidants that are reported to health tiredness and fatigue. The product is both dairy and gluten free and contains all natural invigorating ingredients.

Coconut water is a natural hydrator and contains essential minerals such as potassium, sodium, magnesium, calcium and phosphorous for a healthy body.

CLF is a leading UK wholesaler of premium products including sports nutrition, organic and health food products; vitamins, minerals and supplements; personal care products; household products and now also chilled and frozen products to retailers.

It offers a daily delivery service from its purpose-built and extensive warehousing facility on the Nursling Industrial Estate. CLF successfully provides continuity of supply across more than 17,000 products from some 800 leading brands.