GOURMET FOODIES PREFER MULLIN'S PURE DAIRY ICE CREAM

IFE newcomer Mullin's Ice Cream has won a contract to supply its pure dairy ice cream to Donnybrook Fair, Dublin's gourmet food store. The ice cream company, based at Kilrea, a rural community in County Derry in Northern Ireland, is showing its comprehensive range of richly flavoured products at IFE from the Northern Ireland Pavilion ??" N3205 / N3219 / N3230, organised by the Food Division of Invest Northern Ireland, the region's business development body.

The luxury ice cream, made from milk sourced from local farms, is being featured at the Donnybrook Fair shop in Greystones, opened last autumn, and is the first outlet in the Republic to display the products under the colourful Mullin's Ice Cream brand. The ice cream, produced by the family-run business, is available in 500 ml tubs. For the foodservice and catering sector, Mullin's is offering luxury, pure diary ice cream in 4.75 litre tubs. The Mullin's brand is widely recognised and successful throughout Ireland. Colm Mullin says the Donnybrook Fair business is a significant breakthrough for the Northern Ireland company in the Republic, a target market for the firm ???It gives our brand a very strong presence in one of the most respected retailers in the Dublin area. It's the first to use the Mullin branding and will help to raise our profile in the Republic,??? he adds. ???We have a number of important customers in the foodservice sector in the Republic and have been focusing resources on developing our business there for our unique range of quality and rich creamy ice cream.??? Mullin's ice cream was founded in 1954 in Kilrea and is now produced there in a state-of-the-art manufacturing operation that maintains the home-made style of the company's pure dairy ice cream using milk from the Mullin family's 200-strong herd of Jersey cows. As well as a vast range of ice cream, the company produces its own sorbets and speciality ice cream cake desserts. The company's dedication to quality in all its products and in every aspect of its business has been recognized by the Ice Cream Alliance which awarded Mullin's Ice Cream a silver medal in 2007 for its Champagne Sorbet and its achievement of British Retail Consortium accreditation for food-safety.