White's moves to boost Irish market share

White's, the leading producer of natural porridge and oat based cereal products, is aiming to strengthen its position in the strategically important Irish marketplace.

The company, based at Tandragee in county Armagh, where it has been milling oats for over 170 years, has recently announced the appointment of Stuart Best as its business development manager for Ireland.

This new role will see him focusing on developing sales for the company in both retail and foodservice sectors on the island.

In his new position at the ambitious local company, part of the Fane Valley Group in Armagh, Stuart brings a wealth of experience across a range of business functions including production, sales and marketing gained with other local food producers such as Willowbrook Foods, Kestrel Foods, O'Kane's Foodservice and Fivemiletown Creamery.

He will also have a role in new product development, a key focus of the company which has experienced a significant growth in sales here and in other markets including outside Northern Ireland such as China, Russia, the Middle East and other parts of Europe.

General manager, James Mathers says; "While White's is increasingly winning business abroad we recognise that the business is best developed and sustained as a result of success in Ireland.

"The cereal market in Ireland is highly competitive and we are determined to take whatever steps are necessary to strengthen our market share aswell as developing our activities in other related food sectors.

"At White's we continue to invest in our business and are increasingly regarded as an integral part of the local community, supporting our network of local oat growers as well as our customer stakeholders."