Northern Irish family baker wins business with Spinneys in Dubai

Graham's Bakery, a Northern Irish bakery, has won its first business with one of the biggest supermarkets in the United Arab Emirates for a new range of mini-bite cakes and biscuits.

The family owned and managed bakery, which employs 30 people in Dromore, county Down, has recently started supplying Spinneys in Dubai with a mini bite range including shortbread biscuits, brownies, Viennese whirls and swiss rolls. It follows business won with Ocado, the online retailer.

The company has been assisted by Pan Euro Foods in Dublin in developing the business and in the delivery of products to Dubai.

The new export contract was outlined by Tim Graham, Graham's Sales and Marketing Director, who says: "This is a very significant contract in terms of the quality of the customer, the range of cakes that we supplying and extent of the business.

"Spinneys is one of the biggest and most successful retailers in the Middle East and especially in the Emirates where it has an extensive network of retail outlets.

"We are shipping our mini range, which we launched in September to help expand our sales outside Northern Ireland, the most important element in our business growth strategy, fresh from the bakery. There's a developing market for the type of cakes and biscuits that we've developed using traditional bakery techniques.

"We appreciate greatly the enthusiastic support from Invest Northern Ireland's Food Marketing team for our marketing activities outside Northern Ireland which has enabled us to link up with Pan Euro Foods to supply Spinneys and also for brokering contracts with Ocado, the on-line supermarket in England and Scot Mid Co-op in Edinburgh.

The products are being air-freighted straight from the bakery to Dubai by Pan Euro and have six week shelf-life.

Graham's Bakery was formed in 1955 to bake a wide range of traditional home bakery items such as cakes, buns, biscuits, tray bakes and iced diamonds for the local community. The business has since developed into a supplier of products to retailers in Great Britain and the Republic of Ireland.

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