Save a Snack for Santa - ASDA launches new mince pie filled cookies

With over 370 million mince pies eaten across the UK each year[1], the festive favourite is a staple in kitchen cupboards every Christmas.

To provide pie-loving people with another sweet mince pie treat, Asda is introducing a new Mince Pie Filled Cookie; the perfect snack for Santa on Christmas Eve.

Filled with juicy mincemeat, Asda’s Mince Pie Filled Cookie is the perfect bite for those fond of festive spices. Ideal as an after-dinner treat, the cookies are chewy and brimming with warming Christmas flavours, ensuring those looking for an alternative to the age-old pie with a scrumptious cookie.

Perfect when slightly warmed, the cookies launch at £1.50 for 4 cookies, providing families with a bite-size biscuit perfect for Santa’s midnight snack.

Madeleine Munden, Asda’s bakery product developer, comments: “Mince pies are such a staple item for Christmas, so we wanted to create something with that same lightly-spiced taste, but in a new, chewy format.

“The new Mince Pie Filled Cookies are the perfect treat for any after-dinner gathering, or to box-up as a tasty gift for any mince pie enthusiasts.”

For those looking for a more traditional taste, Asda has its largest range of mince pies to-date, including:

• Asda Mince Pies
• ASDA Iced Mince Pies
• Extra Special Luxury Sloe Gin Mince Pies
• Extra Special Luxury Mince Pies
• Extra Special Brandy Buttercream Mince Pies
• Extra Special Caramel Crumble Pies
• Extra Special Luxury Nut Topped Mince Pies

Asda’s Mince Pie Filled Cookies are available in-store from November 1 for £3.