Love Truffle? No Trouble! ASDA launches Extra Special Cheddar with Truffle for Christmas

Asda customers can now get their hands on the sumptuous cheese that is the perfect addition to any festive cheeseboard or delightful when paired with a glass of Asda’s Extra Special Yarra Valley Pinot Noir.

The cheese features shavings of black truffle, with nutty and garlic undertones, which excellently complement the rich, mature cheddar cheese.

Expertly created, the process begins with maturing the cheese for two months. After the initial maturing process, the ripened black truffle is delicately injected into the cheese and then bagged and matured for a further two months, ensuring consistent flavour throughout.

An Asda spokesperson said: “Our customers love to impress their guests with our innovative cheese products on Christmas Day so we’re always looking for fantastic new flavours to bring to the shelves and working closely to develop unique flavours.

“With the popularity for truffle-inspired food growing in recent years, truffle cheese has been identified by chefs and ‘foodies’ around the world as distinctively luxurious.

“We’re delighted to be able to release a delicious truffle cheese for our customers to enjoy this Christmas.”

Asda’s Extra Special Mature Cheddar with Truffle is available in stores and online now, priced at £2 per 200g pack.

Products available in selected Asda stores and from