Moy Park Launches Ready to Eat Range in Dunnes Stores
Made with 100% chicken and high in protein, the six-strong range includes chicken breast fillet chunks, roast chicken drumsticks and hot & spicy chicken wings.
Ellen Wright, Moy Park Brand Marketing Executive, commented,
“With shoppers increasingly seeking nutritious and convenient meal solutions, the Moy Park ready-to-eat range delivers for consumers in a variety of ways – as a sandwich filling, an ingredient for a quick dinner or on its own as a snack. In a very competitive marketplace, our Moy Park branded packaging ensures maximum shelf impact with bright colours and impactful use of our brand to engage consumers.”
As well as the new deal for Moy Park branded ready-to-eat products, the leading food company has also launched its microwaveable barbecue Zap! Chicken Wings into Dunnes Stores. The range was developed in 2018 in response to the significant growth of the snacking category, with 93% of shoppers eating snacks and 63% of those eating snacks at least once a day (Talking Retail 2018).
“At Moy Park we continue to invest in consumer insights and NPD and we’re confident Dunnes Stores shoppers are going to love the range of new lines from Moy Park.”