Distinctive new branding for Scotland from Thompson’s Tea at Glasgow food showcase

Having enjoyed success within Scotland, the family recently took the decision to invest in new packaging for their bespoke Thompson’s Scottish Blend created especially for Scotland’s softer water. This is a market that is becoming increasingly important to the business and will continue to be a long-term focus.

This new packaging design launched at the recent Scotland Speciality Show in Glasgow is the outcome of much thought and market research undertaken by the company which led to the decision to re-brand its Northern Ireland market leading ‘Punjana’ tea for the GB market in favour of a completely re-designed tea range under the Thompson’s banner.

These newly designed packs have been created to communicate the history and heritage of the business and their genuine passion for blending the very best teas.

Thompson’s, which has been blending a range of quality teas from the very finest gardens in Assam, Kenya and beyond at its state-of-the-art plant in Belfast since 1896, has also been awarded more Great Taste Awards than any other brand in the UK within the all-important blended tea-bag category.

Joint Managing Director, Ross Thompson, commenting on the new Scottish Blend packaging, says: “We developed this distinctive blend to demonstrate the strength of our commitment to tea lovers in Scotland.

“One of the country’s most important food and drink events, Scotland Speciality Food Show, gives us a fantastic opportunity to showcase this new brand identity to our Scottish customers and indeed retailers as part of our focus on continuing the growth of our tea business in Scotland,” he adds.

He continues: “We take great care to source our teas and herbs from the finest producers in the world, and from growers who share our ideals in treating workers fairly, and giving regard to proper wages, healthcare and education. As fourth generation Thompsons, we also share a passion for quality which means that to this day, every blend we ever produce is first tasted and then approved by a member of the Thompson family.”

“Our teas are grown in exotic climates, far from home, but our frequent visits to tea gardens in Kenya and Assam have helped us forge trusting relationships with growers, based on our mutual love of great tea. 

“We choose to pay more to secure the best growth, picked during peak quality periods when sunshine and rainfall are in perfect harmony, and it is very encouraging that our commitment to better quality has been recognised by the judges from the much-respected Guild of Fine Foods in the Great Taste Awards and with Thompson’s Special Everyday winning listings in many food outlets throughout Scotland.”

Pictured at the recent Scotland Speciality Show is James McParlane, Sales Manager, Scotland for Thompsons Family Teas.