Northern Ireland’s Pizzado wins business with Aldi

Pizzado, the Northern Ireland producer of pizza bases, has won a contract to supply Aldi Ireland supermarkets across the Republic of Ireland.

Pizzado, which is based at Portavogie in county Down, has begun supplying its part-stonebaked and hand stretched pizza bases to all 141 Aldi stores in the Republic.

The year-long contract, the Pizzado’s first with a major supermarket chain, follows the small company’s successful participation last year in retailer’s ‘Grow with Aldi’ scheme to assist the growth of smaller companies on the island of Ireland.

Karen Boyd, who founded Pizzado in 2013 to produce DIY pizza kits with dough and sauces for making complete pizzas at home and subsequently won business with retailers in the UK and Ireland, subsequently created the unique pizza bases in 2018.

Mrs Boyd has vast experience in the pizza sector: Referring to the fully-fledged contract with Aldi, says: “This deal is a marvellous breakthrough for us with one of the most successful grocery retailers in the Republic. I was delighted to be listed initially last year for the ‘Grow with Aldi’ scheme.

“The pizza bases proved very popular because of their quality and convenience with customers and subsequently led to resulted in this immensely important contract from Aldi.

“The bases make it easier than ever to make a delicious pizza at home. It’s an immensely encouraging endorsement for us and I look forward to working with the retailer’s Grow with Aldi team to grow push in the months ahead, It’s a tremendous start to 2020.

The development of packs of 10-inch part stonebaked pizza bases are being produced in a new processing plant in the Co Down fishing village of Portavogie. They are being produced in a processing unit near the village’s harbour.

The pizza bases are also proving popular with hotels, restaurants and cafes in the north of England and Scotland. This growing success follows the recent appointment by Mrs Boyd of a food marketing agency in Newcastle upon Tyne.