Smart new look from market leader Linwoods Natural Plant Goodness

Northern Ireland’s Linwoods Natural Plant Goodness, a UK leader in healthy superfood combinations, has refreshed its branding and packaging to accelerate growth in global sales.

The family business, based near Armagh city, has created a range of new pack designs and branding which it says “maintains our classic colour scheme but delivers a cleaner look”.

The new look has been designed to highlight “the wonderful health benefits of each product. On the outside we are bursting with vibrancy and energy and on the inside we are still the same natural plant goodness loved by many”, the company, a major exporter, says.

Founder of Linwoods Natural Plant Foods, John Woods continues: “Our rebrand campaign was born out of research into further understanding our customers, their lifestyles and diets.

“Consumption and food habits have changed significantly and it’s important that we are able to support our customers and continue to provide them with nutritious, organic foods and helpful wellness advice.

“We have improved our brand and on-pack messaging to communicate the benefits of each product and this is complemented by new, modernised and vibrant packaging. Our logo has also been updated to highlight the authentic plant-based, natural credentials of Linwoods.

“While we wanted to bring a modernised look to the category, our focus is to continue to offer an extensive product range that is nutrient rich with health properties that can help boost the daily diet. These products are suitable for all consumers and we believe this pack refresh will help recruit new customers into the Linwoods product range,” adds Mr Woods.

Linwoods was established in Armagh in 1965 as a bakery and milk business. It subsequently diversified successfully into healthy superfoods such as milled seed, nuts and berry blended products and snacks.

In addition to the UK and Republic of Ireland markets, Linwoods now exports to more than 25 countries across the world, and has seen impressive growth in its healthy seed products, now recognised through the UK, Ireland, Spain, Italy and France as a leading health food brand.

Linwoods seeds are also Low GI, and have no added salt or sugar, making them truly natural.

Linwoods healthy Superfoods were first to market in 2004, and continue to be leaders within the health food sector.

Pictured are Linwoods director Patrick Woods and founder/owner John Woods.