Award-Winning ‘Field To Fork’ Brand Mash Direct Launches Comforting Cabbage Bake Edition

Mash Direct, the award-winning ‘field-to-fork’ convenience vegetable accompaniments brand is launching a new ready-to-eat Cabbage Bake edition, created fresh on the farm with the true taste and texture of home-made.

Found in the fresh food aisle of Spar, EUROSPAR, Musgrave NI, Vivo and Independent stores from the 5thOctober, the product is ideal to enjoy as the seasons change and so is central to Mash Direct’s strategy to evolve its offering so it can meet consumer demand for convenience food in the Autumn and Winter in 2020. Indeed, the category has seen strong demand and is now worth £3.9 billion1.

The Cabbage Bake combines steam cooked cabbage with a delicious rich and creamy sauce and a Cheddar cheese crumb. Suitable for vegetarians, the Cabbage Bake can be enjoyed on its own or as an accompaniment to meat, fish, or plant-based alternatives.

Jack Hamilton, Chief Operations Officer at Mash Direct comments: “We are pleased to launch our Cabbage Bake edition in Spar, EUROSPAR, Musgrave NI, Vivo and Independent stores. It is a highly versatile product that is ideal to enjoy on its own or as a delicious accompaniment.

“We have seen an increased demand for high-quality, healthy convenience meals in the UK.  Perfect for the changing seasons, this new product will allow Mash Direct to meet continued consumer demand in 2020.”

Mash Direct is headed by the award-winning Hamilton family team: husband and wife Martin and Tracy and their sons, Lance, and Jack. The farm is located in the green fields of County Down, close to the shores of Strangford Lough in Northern Ireland, and the family is proud to select older heritage varieties of vegetables for their products, chosen specifically for their flavour rather than appearance.

All Mash Direct products are prepared immediately after harvesting. This ensures an unrivalled freshness of flavour and retains the natural texture and nutritional benefits of the ingredients. The full range is low in saturated fat, gluten-free and free from artificial flavourings, preservatives and colourings.