Family-Owned Business of the Year Award for Mash Direct

Northern Ireland’s Mash Direct, a successful specialist in vegetable dishes and convenience foods, has gained the Family-Owned Business of the Year Award at the Growing Business Awards 2021.

The prestigious awards recognise exceptional growth in businesses and have received a phenomenally high calibre of entrants, adding to the delight amongst the entire Mash team, and are highly sought after amongst businesses across the UK.

 The judging panel was impressed by the company’s “strong sense of purpose and values at the head of this business, which is led by vision, mission and ambition”.

Mash Direct says the latest award “is a true testament to the hard work the whole team puts into growing its range whilst maintaining high quality standards from farm produce right through to the final product”.

The company continues that it was an honour to be up against such strong brands in the Family-Owned Business category and we wish to congratulate all that were successful in the awards this year.

 As the brand leader of the vegetable accompaniments sector within the food manufacturing industry, Mash Direct has experienced “another unstoppable year”.

From the initial dream of producing traditional Ulster ‘champ’-  mashed potatoes - for convenience in 2004, the Hamilton family on their farm at Comber, county Down has grown Mash Direct into a national household brand producing over 50 products.

The products are now listed in over 7,000 stores including recent listings in Morrison’s and Sainsbury’s throughout the UK, highlighting the growth and demand for its products. It also exports to the US, parts of Europe and the Middle East.

 The Growing Business Awards is the most credible and highly valued recognition of exceptional growing businesses. Now entering their 23rd year they celebrate the strength, vision and resilience of fast-growing SMEs - these are the accolades that UK SMEs really want to win!

Since 1998, the Growing Business Awards has been bringing together and honouring some of the UK’s most outstanding entrepreneurs and high-growth businesses.

Consistent high-quality of nominees, numerous categories and a finely-honed judging process have ensured the Growing Business Awards has made a name for as a leading judge of past, current and future entrepreneurial success.