Moy Park launches frozen Fakeaway products into Asda

Moy Park, one of Ireland’s best known chicken brands, has launched a new flavour packed range into Asda stores across GB and NI.

The Fakeaway range was developed as a response to emerging food trends and the growing demand from customers looking for big flavour, variety, and convenience in the frozen coated chicken category.

Recognising this demand, Moy Park’s new range of frozen coated chicken products are designed to be air fried in just 18 minutes, offering a hassle-free way to enjoy the bold flavours of your favourite takeaway dishes without ever having to leave the house.

The new Fakeaway range will include Peri Peri Chicken Strips, Tempura Chicken Chunks, Buttermilk Chicken Tenders, and Salt and Chilli Chicken Chunks. The products retail at £4.00 RRP and will launch in Asda stores on an introductory offer of save £1, with further promotions to follow.

Ellen Wright, Senior Brand Marketing Manager at Moy Park, said: “We are delighted to announce our national listing with Asda with the introduction of our new Fakeway range, featuring four new lines introduced into stores across GB and NI.

“At Moy Park, we pride ourselves in offering a range of well balanced, locally sourced poultry for families to put on the table, and at a time where cost and convenience has given rise to the Fakeaway trend, these delicious new additions will no doubt add something new to the shelves. We’re thrilled to further enhance our relationship with Asda following the success of our previous launches.

“To celebrate the launch, we’re encouraging customers to check out Moy Park on social media, where we’re launching an inspiring range of Fakeaway recipe videos and an exclusive competition to win an air fryer.”

Jon Hollingsworth, Buyer for Asda GB, added: “We have built a great relationship with Moy Park over the years and are delighted to strengthen our offering with the launch of this exciting new range into both our GB and NI stores.

“The new Fakeaway lines will offer customers even more variety within the frozen coated chicken category. The range can also be air fried in 18 minutes, which will delight customers looking a tasty and convenient option.”

The Moy Park Fakeaway range is now available to buy across GB and NI Asda stores as well as online from 16th March.