New ‘elite’ packaging a sustainability success

Leading food company Moy Park has teamed up with packaging experts Klöckner Pentaplast (kp), to launch an innovative tray range that delivers end-to-end sustainability.

The ‘kp Elite®’ tray is made from recycled Polyethylene Terephthalate (rPET) a clear, strong and lightweight plastic. As a modified atmosphere packaging (MAP) solution, kp Elite® helps maintain product shelf-life, reducing food waste and is recyclable through kerbside collection.

This addition to Moy Park’s sustainable packaging range reduces the company’s plastic consumption by a further 50 tonnes and brings it one step closer to completing its transition to mono material (recyclable) plastic trays.

Launching the product, Matt Harris, Head of Packaging at Moy Park said; “Sustainable packaging has an important role to play in containing, protecting and preserving our food, and kp Elite® is an ideal solution; not only is it 100% recyclable, it’s created using recycled content and it also delivers a plastic weight reduction.

We’re absolutely delighted that we’re set to achieve our transition to mono material plastic trays well ahead of the 2025 deadline set by On-Pack Recycling Label (OPRL). This means that our poultry trays can continue to be recycled at kerbside.”

As part of the partnership, Moy Park has also introduced kp’s innovative lidding film, further enhancing its sustainability credentials. The lidding film includes 30% post-consumer recycled plastic, reducing the reliance on virgin plastic. 

Earlier this year, Moy Park revealed it had reached a significant milestone in its sustainable packaging programme, reducing its overall packaging by 10% in the past 12 months. The milestone is a result of the company’s Remove, Reduce, Recycle and Research strategy, which forms part of Moy Park’s pathway to reach net-zero greenhouse gas (GHG) emissions by 2040.

Tom Arkwright, Senior Packaging Technologist at Moy Park reveals the ‘kp Elite®’ tray which is made with 100% recycled Polyethylene Terephthalate (rPET).