Mash Direct

  • Chilled
  • Fresh
  • Background
  • Product Range
  • Customers

Mash Direct Ltd is a unique award-winning and family-owned Farming Enterprise formed in 2004 and located close to the shores of Strangford Lough in County Down, Northern Ireland. It comprises of a traditional farm and a state-of-the-art food production facility.

After careful analysis of current market trends, changes in eating habits and lifestyle patterns, Company owners, Martin and Tracy Hamilton decided to diversify within their wholesale vegetable farming business by adding value to their produce.

Mash Direct is the now the leading UK brand, offering an innovative range of high quality, convenient mashed root vegetable, potato, cabbage and other quality vegetable products with the taste and texture of good homemade food.

The vegetables are grown, steam-cooked and packaged on the farm and are free from artificial additives, preservatives and colourings. They offer consumers a range of totally natural and nourishing food products that are low in salt, 100% gluten free and provide a good source of dietary fibre. Mash Direct products are supplied both chilled and frozen and are suitable for microwave or oven heating.

Mash Range: Mashed Potato; Champ (Mashed Potato & Spring Onions); Colcannon (Mashed Potato & Savoy Cabbage); Cheese & Onion Mash; Mashed Turnip/Swede; Mashed Carrot & Parsnip; Mashed Carrot, Parsnip & Turnip; Bubble & Squeak.
Premium Range: Green Cabbage; Red Cabbage & Beetroot; Neeps & Tatties (twin pack); Broccoli with a Cheese Sauce; Creamy Garlic Potatoes; Cauliflower Cheese Gratin; Potato Cakes; Chilli Baby Bakes; Duck Fat Roast Potatoes*; Spicy Potato Wedges*; Dauphinoise Potatoes with Red Onion*; Brussels Sprouts with Bacon and Butter Glaze*; Brussel Sprouts with a Butter Glaze; Honey Glazed Parsnips*; Roast Root Vegetables*; Carrot & Parsnip Fries; Southern Fried Potatoes; Potato Rosti; Beer Battered Chips; Crispy Vegetable Bakes; Croquette Range: Potato Croquettes; Potato, Cheese & Onion Croquettes; Potato, Carrot & Parsnip Croquettes; Sweet Potato Croquettes, Beer Battered Onion Rings. Mash Pots Range: Bangers & Mash Pot*, Mashed Potato, Carrot & Parsnip with Bacon Pot*.
Nourish Bowls: Fresh salads in 3 varieties – Taste of China, Taste of Morocco, and Taste of Italy.

Our Main Retail Customers include:
Ireland: Dunnes, Spar Henderson, Londis, Nisa, Co-Op, Musgrave Retail Partners Supervalu, Centra, Mace, Tesco, ASDA, Sainsburys and local independents.

Scotland: Spar, Co-Op, Whole Foods, Asda, Tesco, Sainsbury's, Waitrose and local independents.

UK: Waitrose, Morrisons, Spar, ASDA, Ocado, Shoprite, Booths, Budgens, Nisa, Iceland, Amazon Fresh and local independents.

USA: Balducci and Shoprite stores in New York and New Jersery, USA.

Europe: We have supplied Swedish supermarkets and continue to look for opportunities to supply mainland Europe and beyond.

United Arab Emirates: Contract for 10 lines with Spinneys, the Middle East's premium supermarket chain.


  • Shortlisted in the Food Manufacture Excellence Awards 2020 in the category of Fresh & Dairy Manufacturing Company of the Year
  • Grade A+ BRC Global Standard (Level 6)
  • Gluten Free accreditation
  • Ninteen products have been approved by the Vegetarian Society
  • Listed in the Bridgestone Irish Food Guide, 2011, 2010, 2009 and 2008
  • NSF CMi
  • Red Tractor Assurance - Fresh Produce Standards

Awards held

  • Great British Food Awards 2020: Mash Direct’s Beer Battered Chips winner in the Gluten Free category & overall Northern Ireland regional winner.

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