Local Baby Food Company continues success in Irish Market

Baby and toddler snacking company Heavenly Tasty Organics are celebrating two big wins in the Irish market recently after securing leading retailer Boots Ireland as a stockist and picking up an award at the prestigious Irish Food Quality Awards (IFQA) for their innovative organic snacks.

The company, who are now widely available in leading retailers throughout the UK & Ireland, secured the key listing with Boots Ireland to supply 22 stores across the province including key cities Dublin and Cork. The deal will see the innovative snacking company further expand its reach in the Irish baby & toddler market, enabling greater access to their award winning products for parents across Ireland.

The deals comes as the company saw their Crispy Veggie Waffles pick up a 'Highly Commended' in the Children's category at the highly competitive IFQA awards. The win is yet another great success for the multi-award winning company.

James Blair, Operations Director at Heavenly Tasty Organics commented, "The last few weeks have been great for the Heavenly brand. We are absolutely delighted to be working with Boots Ireland and to be providing parents across the country with greater accessibility to our snacks. We have been in negotiations with Boots for some time and are thrilled to be now stocked on Boots shelves.

At present, we will be supplying 22 of Boots main stores in Ireland, focused mainly in key towns and cities including Dublin, Cork and Galway, with plans to go into more stores over the next year. Our range has been extremely popular with Irish consumers since its launch in 2015 and this latest listing with Boots is a welcomed distribution channel, not just for us at Heavenly, but also for Irish consumers.

Our win at the IFQA awards last week was another great indicator of the standard of high quality baby and toddler snacks that we are producing. We were thrilled to have achieved Highly Commended in such a competitive category and it is a great boost for the brand and the hard work we have put into ensuring our products tick all the boxes in terms of flavor and quality. "

Heavenly baby and toddler snacks are available in 14 countries worldwide.