Marks & Spencer lists Northern Ireland's Jawbox Gin

Jawbox Premium Gin from Northern Ireland is now on sale in almost 150 Marks & Spencer stores across Great Britain.

The significant contract with M&S is the biggest retail deal to date in Britain for Jawbox, a single estate gin distilled in Northern Ireland and launched in February by founder of the business Gerry White.

The development of the gin is being supported by Drinksology, the Belfast-based international design and marketing agency, a drinks industry specialist.
Gerry White, commenting on the M&S deal, says: "We are really excited about this business with one of the UK's most respected retailers and one with a very strong focus on premium products.

"As a result of the business developed by the dedicated team at Drinksology, Jawbox is now on sale throughout Britain as well as the big M&S store at Sprucefield in Lisburn, Co Down. Drinksology identified the opportunity and secured the business for Jawbox. They've been absolutely brilliant and were quick to recognise the business potential of Jawbox from the very start.

"The M&S listing is a marvellous endorsement of the quality of Jawbox and gives us a strong springboard for growth in one of the most important global markets for premium gin. It's brilliant to have M&S in our fast growing client portfolio….and just eight months after the launch of our gin.

"We'll be working alongside the M&S team to increase awareness of Jawbox among shoppers.

"The contract will be tremendously beneficial as we implement our strategy to expand sales in target markets especially the US and Asia. We've already had encouraging approaches from potential clients in the US and Canada and will be working with Drinksology to convert these leads into firm business," he adds.

Gerry White formed the Jawbox Spirits Company last year to develop and market the first gin produced in Belfast for more than a century. Drinksology came up with the unique product design, which features a Victorian-style medicine bottle, and developed the distinctive branding and marketing campaign.

"The company also supported the gin with its vast experience of the business and its expertise in marketing and distribution of a broad range of premium spirits and craft beers."

Jawbox Gin is produced at the Echlinville Distillery at Kircubbin in Co. Down from barley grown on the surrounding Echlinville Estate.