Finnebrogue Artisan Launches Flexitarian Brand at Waitrose

Premium Northern Irish food processor, Finnebrogue Artisan has launched its first to market flexitarian brand, Funky Flexitarian, at Waitrose in Britain.

The new range is now available in 120 Waitrose stores and includes spicy lamb'alafal chipolatas, smokey pork n'bombay beet bangers, lightly curried cauli'nation chicken chipolatas and tasty beef, tomato n'basil bangers.

Funky Flexitarian has been developed to meet the needs of the growing flexitarian market in Britain while taking into consideration food intolerances such as gluten and lactose.

The products have been created by Finnebrogue, a UK specialist in innovative sausages and other products, are ideal for consumers following a healthy lifestyle or wishing to reduce their daily meat content.

Commenting on the new brand, Jo Discombe, Finnebrogue's business development director, says: "At Finnebrogue Artisan we believe that eating a balanced diet is the key to good health and wellbeing, whilst still feeling satisfied with what you have on your plate.

"Funky Flexitarian uses prime cuts of British meat, combined with all sorts of nutritious extras."

Each variety of sausage contains at least 47 per cent nutritious vegetables and legumes, 40 per cent prime British meat, three per cent herbs, spices and seasoning and 10 per cent gluten free breadcrumb.

The company, based at Downpatrick in county Down and privately owned, recently completed a major investment in a new state-of-the-art processing complex.