Northern Ireland’s TS Foods launches rebrand and new packaging for Christmas
Based in Castlewellan, county Down, the family business, which was established in 1978, has spent the past year perfecting the new look in time for Christmas.
Joanne Molloy, TS managing director, explains: “We wanted to ensure we got every detail just right: from the individual product colours, to the descriptive on pack illustrations, every piece of the packaging has been designed to communicate the quality of the product as well as our heritage.
“A key priority has been to ensure that we attract new customers, who perhaps have not considered purchasing our stuffings before, as well as ensuring our existing customers still recognise us on the shelves.
“As part of this project, we also evolved our TS Foods logo to include ‘Estd. 1978’ and ‘Co. Down’ to start highlighting our story to a wider audience. We’ve also rolled out a new strapline - 'From our Family to Yours’ - to communicate to everyone that we are a family run business which is proud to play even a small part in other families’ mealtimes and special occasions,” adds Mrs Molloy.
The company, which employs around 100 people at its modern production plant in a designated ‘Area of Outstanding Beauty’ in county Down, has also launched its first outdoor marketing campaign over Christmas.
“This is our first ever venture into the world of billboard advertising. But as we enter our fifth decade of business, we felt the time was right to build awareness even further and showcase our brand to the next generation of families as shopping responsibilities are handed over from one generation to the next in many households.
“Focusing on family, the campaign aims to demonstrate how we are part of family occasions and moments across the country - especially at Christmas,” she continues.
TS Foods has received Invest NI assistance to develop the business and for faster growth in target markets.
A team of TS Foods merchandisers has been employed to support stores in the run up to Christmas in both Northern Ireland and the Republic of Ireland. The company is also targeting opportunities for growth in Great Britain.
An experienced and successful supplier to retailers, TS Foods has been crafting and perfecting the extensive range of home-style and award-winning breadcrumbs and stuffings for 40 years.
The products available in the TS Foods stuffings range are:
- Fresh Breadcrumbs (bag)
- Savoury Breadcrumb Stuffing (bag)
- Pork Stuffing Loaf (oven ready tray)
- Pork Sage & Onion Stuffing (oven ready tray)
- Premium Smoked Bacon and Buttered Leek Stuffing (oven ready tray)
- Premium Sage and Onion Stuffing (oven ready tray)
- Premium Cranberry Apricot and Orange Stuffing (Also in oven ready tray).
All products are available at Tesco, Asda and Sainsbury’s and other leading retailers over the festive period and take the hassle out of stuffing preparation for consumers as most products can be popped straight in the oven with no prep required - meaning more time around the table.
