Important new listing for Millar Moo milk flavoured drinks
Millar Moo, the popular flavoured milk drink from Clarke Millar Foods, has been listed by Iceland in Northern Ireland. The successful specialist in frozen and chilled foods has listed all four Millar Moo flavours: Strawberry; Ice Café Latte; Chocolate; and Banana in handy recyclable 500ml bottles.
The listing in Northern Ireland for upwards of 30 Iceland stores follows the retailer’s decision last year to include the very low fat drink in the Republic of Ireland.
Based at Dunmurry in County Antrim, near Belfast, Clarke Millar Foods is now supplying products throughout the island of Ireland and into Great Britain. The company has also enjoyed success with its Zumi orange beverage and Anytime convenience omelettes.
The company is owned and run by experienced food entrepreneur Clarke Millar.
Mr Millar, commenting on the new business with Iceland, says: “Winning this new business with this hugely successful and progressive retailer is a marvellous boost which gives us a presence in most centres throughout Northern Ireland and the Republic. Millar Moo is becoming among the most popular drinks in the flavoured milk category.”
The latest deal follows sampling of the company’s products by Iceland buyers and their successful launch in the Republic last year.
“Our Millar Moo drinks are richly flavoured and environmentally-friendly due to our use of recyclable glass bottles.”
The company has also gained significant business in Britain through a deal with discounter Poundland for its four-strong Millar Moo range.
Mr Millar formed the company in 2012 to manufacture convenience foods in particular, and also to provide contract manufacturing and distribution services to other producers.
He has a successful track record in convenience foods with his Mulligan’s branded burgers, hot dogs and his wraps, including a chicken variety which recently secured business with Sainsbury’s in Northern Ireland.
Many of his products, including wraps and Millar Moo, have also been listed by the Henderson Group, operator of Spar and Eurospar in Northern Ireland.
